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Updated Jul 16, 2020
Dior artistic director Kim Jones acknowledges the applause at the end of the Dior Winter 2020–2021 men’s fashion show in Paris on January 17, 2020. (Francois Guillot/AFP)
Dior artistic director Kim Jones acknowledges the applause at the end of the Dior Winter 2020–2021 men’s fashion show in Paris on January 17, 2020. (Francois Guillot/AFP)

Kim Jones, artistic director for Dior Men, has partnered with Ghanaian artist Amoako Boafo to design the Spring/Summer 2021 menswear collection. Jones first encountered Boafo’s work at an exhibition at the new Rubell Museum in Miami, Florida, and at the Art Basel Miami fair. Taken with the Ghanaian’s unique finger-paint approach to portraiture, the designer traveled to Accra, Ghana, to visit Boafo’s studio. Jones himself spent many years of his childhood in various African countries, including Ghana, where his father worked as a hydrogeologist.

The two creatives worked around the current suspension of regular fashion shows by creating a short film to show the collection and the inspirations behind it.

 

There has been a notable change in the popular perception of African fashion

 

Boafo’s collaboration with Dior demonstrates high fashion’s changing attitudes toward creatives of African descent. In 2019, more than 1,700 young fashion designers from 100 countries entered the competition for the prestigious LVMH Prize—and the winner was South African designer Thebe Magugu. He is the first African to win the prize since its launch in 2013. Initiatives such as Industrie Africa, a digital showcase for contemporary African design talent, also reflect a notable change in the popular perception of African fashion.

 

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